About

about the brand

Purley Studio is a brand with a mission to create quality fashion pieces that tell a story. Working with small family-run factories across Central Asia, Purley Studio combines rich oriental motifs with sleek vintage-inspired forms to bring timeless staples to your wardrobe.

Our debut collection presents handcrafted fine sterling silver gold-plated jewelry, embellished with ethically sourced semi-precious stones from across the world.

Is it time to start your heirloom collection?

At Purley Studio, we wanted to create a collection you will be proud to pass down the generation. No two jewelry pieces are the same, making for a truly one-of-a-kind story.

Redefining Luxury

To us, luxury is memorable, rare and responsible. Each piece in our collection was crafted with intention to tell a story.

Sustainable handmade jewelry is more than just an accessory - it's a reflection of our commitment to a better world. Each piece is crafted with care and intention, using eco-friendly materials and traditional techniques that honor our planet and the people who make them. When you wear sustainable handmade jewelry, you become a part of a movement towards conscious consumerism and ethical fashion. You support small-scale artisans and their families, and help to preserve ancient crafts that might otherwise be lost. You embody the spirit of sustainability, and inspire others to do the same. Purley invites you to be a part of more beautiful, equitable, and sustainable fashion.

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Turkmen Jewelry, Cornerstone of Oriental Design:

Our jewelry collection was inspired by Central Asian motifs rooted in the artistry of Turkmen nomads. Dating back to as early as 9th century, Turkmen jewelry carried deep symbolic meanings and spiritual guard, but also served as physical protection and investments that could be later utilized in trade. Significant in size and weight, Turkmen jewelry was made of silver, decorated with semi-precious stones, and sometimes gilded for an added color effect and value. Influence of Turkmen motifs has shaped modern-day interpretation of oriental style, not only through jewelry, but also textile, and especially rugs.

Explore The Met's Artifact Collection of Turkmen Jewelry.

The Process:

All jewelry is handcrafted by independent goldsmiths in Istanbul, who've passed their craftsmanship down across multiple generations, bringing their traditional techniques and styles with them. Everything from design to shaping, molding and engraving is done by hand, making each piece singularly unique, just like the person wearing it. Materials are sourced ethically in small batches with minimal manipulation. Thus, any perceivable imperfections should be viewed as a reminder of nature's interpretation on beauty.

Soaking up multiversed culture of Turkey, where the craftsmanship takes place, we've also incorporated rich Byzantine influence into our designs, reflected in the choice of texture, stones and finishes.

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About the founder

Daria Purley

Daria Purley is a Turkmen-Canadian designer and founder of Purley Studio. Inspired by traditional Turkmen motifs, Daria wanted to create unique pieces that incorporate the diverse artistry of her heritage into accessible contemporary designs. Her commitment to sustainability and ethical practices sets Purley Studio apart as a fresh, independent brand that brings something new to the fashion market. Each item is crafted in small batches in partnership with independent family-run workshops and factories across Turkmenistan and Turkey, bringing forth not only authentic but fair-trade designs for the world to enjoy.

Daria is also a singer-songwriter, and is well versed across various visual mediums from an early age, enabling her to conceptualize her designs.

Latest Blog Posts

Find out more about the story behind Purley Studio in latest articles.

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A semiprecious stone known for its remarkable range of colours, Tourmaline is often referred to as the "rainbow gem" due to its ability to display a wide spectrum of hues within a single...